It’s not just a pitch. Sixty million women in America are overweight. Yet, with so many programs, plans, books, pills, patches and other resources available; Why do 60 million women struggle daily with their weight? It is be- cause most of the plans, along with society in general, tell women that if you want to lose weight, you need to EXERCISE. That FALSE concept causes millions of women to fail or never try.
The average overweight woman is either not motivated to exercise, too embarrassed to go the gym, or is literally too busy and worn out by the end of each day. Yet, the average overweight woman is told by most weight-loss pitches that if you don’t EXERCISE, you’re NOT going to lose weight. The misconception that: “you have to exercise more in order to lose weight”, leaves millions of women in limbo, because they are not ready to begin exercising - yet. That misconception causes feelings of guilt from not exercising and feelings of hopelessness towards the endeavor of lightening up. EXERCISE - is a de-motivating word to an overweight woman.
To help 60 million women requires an opposite approach! EXERCISE DOES NOT LOSE WEIGHT. It is clear knowledge of basic food composition along with inspired motivation that causes weight loss. The book LIGHTENING UP teaches weight loss of 8 to 10 pounds per month with no more exercise than one is now doing. It teaches exactly what types of foods to eat when, what foods not to eat and why, & what to drink when. LIGHTENING UP teaches any woman to be an expert in food composition and links that with a resurrection of one’s motivation. The women who have read LIGHTENING UP lost weight FIRST. Then, AFTER some pounds came off, the lighter woman was THEN ready to exercise her lighter self. Begin lightening up first, exercise will come.
That is HOW LIGHTENING UP works. MOTIVATION means WANTING TO which comes from BELIEVING YOU CAN which comes from knowledge of HOW TO. LIGHTENING UP has that knowledge. Read it – and you will lighten up.
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